“Is Mobile Affecting When We Read?” | Read It Later

Is Mobile Affecting When We Read?

“This is where it gets interesting.  You’ll note four major spikes when most of the reading on an iPhone is done:

  • 6am - Early morning, breakfast
  • 9am - The morning commute, start of the work day
  • 5pm – 6pm - End of the work day and the commute home
  • 8pm – 10pm – Couch time, prime time, bed time”


“When a reader is given a choice about how to consume their content, a major shift in behavior occurs.  They no longer consume the majority of their content during the day, on their computer.  Instead they shift that content to prime time and onto a device better suited for consumption.”

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