“Is Mobile Affecting When We Read?” | Read It Later

Is Mobile Affecting When We Read?

“This is where it gets interesting.  You’ll note four major spikes when most of the reading on an iPhone is done:

  • 6am - Early morning, breakfast
  • 9am - The morning commute, start of the work day
  • 5pm – 6pm - End of the work day and the commute home
  • 8pm – 10pm – Couch time, prime time, bed time”

and…

“When a reader is given a choice about how to consume their content, a major shift in behavior occurs.  They no longer consume the majority of their content during the day, on their computer.  Instead they shift that content to prime time and onto a device better suited for consumption.”

Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Additional comments powered by BackType