Is Mobile Affecting When We Read?

“This is where it gets interesting.  You’ll note four major spikes when most of the reading on an iPhone is done:

• 6am - Early morning, breakfast
• 9am - The morning commute, start of the work day
• 5pm – 6pm - End of the work day and the commute home
• 8pm – 10pm – Couch time, prime time, bed time”

and…

“When a reader is given a choice about how to consume their content, a major shift in behavior occurs.  They no longer consume the majority of their content during the day, on their computer.  Instead they shift that content to prime time and onto a device better suited for consumption.”